Search Engine Optimization (SEO)

You have found esseo.com! How did you get here?

On this site I will document what my knowledge in Search Engine Optimization (SEO) that I have learned in my many years developing websites.

What will you find on this website?

1.How to build your website with an SEO strategy in mind

If you are designing your website for the first time, or redesigning your existing website it is important to keep in mind how your design will affect your page rank. Search engines like Google, Yahoo or MSN change quickly. They constantly update their databases to provide the best search results for their users. Read More...

2.Things to do to increase your search engine placement

Search Engine Optimization is not an exact science. Anyone who tells you they can guarantee your search engine placement is lying to you. There are specific things you can do to improve your search engine placement and page rank, but there will be many factors that determine where your website will be when searched on specific words. The is an old saying, "The three most imorptant things in business are Location, Location, Location." That was fine when businesses were all brick and mortar, for a web business the most important thing is Content, Content, Content. Read More...

3.Things not to do to increase your search engine placement

Just like doing specific things to help improve your website placement, there are specific things you should avoid when designing your website. When looking at your overall SEO strategy you need to walk a fine line between optimization and over-optimization. Search engines do not take kindly to someone trying to maniplulate their data. Read More...